For us, that someone was the ISPO BrandNew Award and its jury.
For more than 10 years, ispo BrandNew has been providing the perfect presentation platform for new (and often crazy) ideas. The idea of supporting young innovators in presenting themselves and their products to an international audience was close to knolls heart, who at that time was the ispo project manager.
Crocs, Blutsgeschwister, Nixon, alprausch… the list of companies, whose success has taken off after their appearance in the ispo BrandNew Village, is impressive. Today ispo BrandNew is a household name with dealers and industrial decision makers alike. The name stands for quality and an international expert jury. Those features are characteristic for what ispo BrandNew is today: a global sports trend indicator. This is also made obvious by the number of international sports industry managers who can be seen strolling through the BrandNew Village every year. In the last few years the development and popularity of ispo BrandNew has gathered enormous momentum.